Aha has made impressive progress as a branded app winning deals for OEM implementation. But with its new location-enhanced advertising test, Aha is showing the way toward a white label future as an alternative to Apple- and Google-centric...
Harman’s Aha Radio and location-based advertising firm Placecast are testing out a new ad format on vehicles embedded with Aha’s internet radio and content streaming system, which includes several newer Ford, Chrysler, Toyota, Honda, Subaru and Porsche vehicle models.
HARMAN’s Aha radio is a radio app that’s also embedded in smart dashboards in cars. The company has announced that it has done a deal with Placecast to bring geofenced offers and ads to Aha’s in-dash/in-car experience. Quiznos is the first advertiser on board.
Aha by HARMAN and Placecast have begun testing a new in-car advertising solution that delivers what both companies are calling, "relevant, real-time promotional offers," to consumers based on the vehicle’s location. It's the first time Placecast’s geofencing technology is being deployed in a vehicle. Quiznos is the first brand to activate promotional offers using the new service, which will roll out this month as part of a nationwide pilot program.
Aha is a 2014 CES Innovations Design and Engineering Award Honoree
As automakers increasingly integrate streaming audio smartphone apps into vehicle infotainment systems, some experts contend old-fashioned radios in cars are threatened. But others, including streaming app developers, disagree.
The Mobile Excellence Award organization is one of the most coveted and prestigious events in the mobile industry. Coined as the “Oscars” of Mobile, the MEA organization recognizes and honors leaders in mobile entertainment and technology across the globe. Aha by HARMAN was announced as the winner of the Best Mobile Application for Entertainment.
Harman’s Aha Radio dashboard platform has found another center stack to park in. Mazda becomes the latest automaker to integrate the service into its 2014 Mazda3 models. That’s good news for some broadcasters since Aha has access to 40,000 free audio stations, including content from such providers as CBS Radio News, Salem Communications, Fox News Radio, NPR, and Educational Media Foundation.
Tel Aviv, ISRAEL, Sep 11th, 2013 – Jungo Connectivity Ltd., a leading provider of automotive connectivity and multimedia software solutions, today announced the integration of its MediaCore multimedia middleware into the Aha™ by HARMAN service.
“Jungo’s MediaCore solution will enable our Tier 1 partners and OEMs to offer Aha on an accelerated basis, furthering our goal of integrating Aha into as many new vehicles as possible,” said Woody Arnold, VP of Engineering, Aha by HARMAN. “Since many of the OEMs already use the Jungo middleware for connectivity and multimedia, this partnership will make implementation of Aha’s functionality faster and more plug-and-play from the outset.”
2013 MOBILE MERIT AWARDS WINNERS ANNOUNCED!
Leaders in All Aspects of Mobile Recognized for Successes Achieved Worldwide
New York, Los Angles, London, Hong Kong, Brazil – Sept. 5, 2013 – Recognizing companies, individuals and technologies that have shaped the way in which the world communicates, the 2013 Mobile Merit Awards winners and runner ups were announced today. Through nominations the Mobile Merit Awards notes the excellence achieved in the global mobile industry. This year’s winners were judged based on industry impact, innovation, technologies, social importance, implementation and overall success factor.
- Mobile Entertainment Technology
- Winner: Aha by Harman