Hey car, have you met my phone?
So you’re walking to your car, listening to your new favorite song and checking out your favorite Tweets. You unlock the door, get inside, put your phone down and turn on the car radio. You start driving, but you still have that killer song in your head. And you don’t want to miss a Tweet.
This is where Aha comes in. Aha lets you easily access and organize your favorite web content on your phone, then seamlessly integrates the experience with your car. Which means that killer song is now in your dash, so you can keep listening to it right where you left off. And those Tweets? Just turn the dial and have them read to you. It’s as easy as using your car radio. So no matter where you go or what you do, your favorite music, Internet radio and web content is now right at your fingertips.
So who had this awesome idea?
Founded in 2008, Aha was created by some of the most passionately mediocre Ping-Pong players and coffee enthusiasts in all of the Silicon Valley. They also happen to have decades of combined experience developing automotive, location-based, cloud computing, and mobile services for the likes of SiriusXM, eBay, PayPal, Amazon, Motorola, Yahoo!, Palm, Wired, Rhapsody, and more.
In 2010, Aha was acquired by Harman, the worldwide leader in the manufacture of high-quality, high-fidelity audio and electronic products for automotive, consumer and professional use. It is also the parent company behind an array of legendary brands that include Harman Kardon®, JBL®, Mark Levinson® and Infinity®.
V.P., Engineering & Operations
Woody Arnold joined Aha in 2012 to lead the Engineering and Operations organizations. Arnold has more than 20 years of technology industry experience with companies such as eBay, Zinio, Accenture and AT&T.
Prior to Aha, Arnold was VP of Mobile Engineering and Business Operations at Zinio LLC. He led the engineering effort for Zinio’s award-winning mobile iOS and Android applications. He also led the introduction of Agile and Scrum practices into Zinio.
During his 8-year career at eBay, Arnold led several teams and initiatives. Early on, he worked closely with eBay’s CTO to implement various process improvements such as test automation, workforce globalization and Agile development. Prior to leaving eBay, he led the engineering effort behind eBay’s cloud computing program.
Arnold holds a Bachelor of Science degree and an MBA from the University of Oregon. He is an avid musician who performs locally on a regular basis.
V.P., Automotive Business Development
Rod Mackenzie joined Aha in 2010 to lead the distribution and implementation of the Aha platform into car entertainment systems around the world. MacKenzie has more than 20 years of automotive, telematics and mobile infotainment experience.
He was VP of Advanced Applications & Services at XM Satellite Radio from 2002 to 2008, and spent the prior 17 years at Land Rover in various positions around the world. Most recently, MacKenzie was CTO and VP of Programs at the Intelligent Transportation Society of America, the leading advocate for technologies that improve the safety, security, and efficiency of the nation's surface transportation system.
V.P., Ad Revenue
Toby Trevarthen joined Aha in 2012 to lead the global monetization of the Aha connected car platform. Trevarthen has more than 25 years of advertising, sales strategy, business development and ad technology experience across both traditional and digital media.
Trevarthen was VP of Sales and Business Development at AOL from 2000 – 2007. He spent 15 years in various sales and business development management capacities at Gannett, Meredith and Time Warner. In aggregate, Trevarthen has been responsible for delivering over $1B in revenue creation. Trevarthen has spent the last five years working in Silicon Valley start up circles in executive management roles at Everloop and Anchor Intelligence as well as advising for several early stage companies on their go-to-market strategies. He has over 15 years of automotive category experience and was responsible for innovating several industry cross-platform initiatives while running the Automotive vertical at AOL. Trevarthen holds a Bachelor of Arts degree in Advertising from Michigan State University.